Capitalizing on the intent of search queries is essential for any company devoting budget to marketing efforts every month. Every relevant search query you are neglecting could result in countless missed opportunities to drive leads and sales.
Having managed AdWords accounts for multiple businesses, we ensure that we fully understand the complexity of lead types in regards to making optimizations that maximize valuable return on investment.
Account Structure
Every account's success is reliant on a strong foundation. Whether you currently have paid search campaigns running or you want to start from scratch, we complete a full analysis on what is working, what is not, and where opportunities can be created. Our goal is not only to produce volume and quality, but to also ensure that the investment is producing the most valuable return by optimizing based on the stages of your marketing funnel.
Landing Pages
In order to build a successful and scalable paid search account you have to optimize for conversions at the landing page level. Our services include not only a complete audit of your current assets, but also the option for us to create and optimize them for you. We specialize in several platforms including (but not limited to):
- Marketo
- Hubspot
- Unbounce
- Wordpress
We have full access to creative services to ensure that your landing pages to create an impressive experience for visitors while remaining 100% on-brand.
Optimization
We take a full-funnel approach designed to optimize the total overall value you receive from your paid search channels. This means that not only will we capitalize on driving volume for the top of your funnel, we will work with you to identify lead types and offers that have the highest propensity to be qualified and convert to customers. We'll leverage our extensive knowledge of tools like Salesforce, Hubspot, and Marketo to make the most informed decisions for our clients.