The Empiric Story
Regardless of what you sell or who you sell it to, lead generation is the fuel that will incite revenue growth. As is the case with any fuel, quality matters.
Don't believe us? Eat nothing but Hot Pockets and High Life for a fortnight and try running a marathon.
Unfortunately, the digital marketing industry is brimming with snake oil salesmen who genuinely believe that pivot tables are a gift from some Warby-wearing deity. They specialize in one thing: using intangible metrics to blow smoke up your ass. This can make finding a trustworthy partner to help bolster your lead acquisition and nurture programs a painfully expensive experience.
Sure, monstrous lead volume is great, but without quality, your sales team might as well be dialing randoms from the phonebook or pitching software to unsuspecting Tinder dates.
If you're looking to smash your industry's barrier to entry or scale successfully, you're going to need a steady volume of qualified leads.
That's where we come in...
Blending the Analytical and the Creative
Empiric Marketing was founded on one principle: ROI-driven marketing.
If you grow, we grow.
We've got more than 5 years of experience optimizing and managing paid marketing channels for software and technology companies across a smattering of industries. We construct entire marketing funnels, leveraging paid channels and our acute understanding of lead nurturing, landing page optimization, and creative design to find the best leads for your business.
Don't believe what you can't verify. Be Empiric.
Brett McHale has worked with tech startups across various industries. He specializes in a full-funnel approach to optimizing paid marketing channels. Brett founded Empiric Marketing to help businesses use PPC to drive meaningful growth and substantial return on investment.